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Pharmaceutical Programmes

DIPLOMA IN PHARMACEUTICAL MARKETING MANAGEMENT

Overview

The syllabus and course content of this diploma have been designed in consultation with the Pharmaceutical Companies. This is a tailor made course to suit the needs of Pharmaceutical field promotion. The modules have been written by Senior Managers associated with the Pharma Industry and thus it will be highly acknowledged by the Industry experts.

Career Opportunities

The Diploma prepares pharmaceutical executives and professionals to address the challenges and capitalize on the opportunities in the new global marketplace. Jobs in pharmaceutical marketing include roles such as marketing manager, brand manager and product manager jobs.

Attendees

  • Pharmacists
  • Medical Representatives
  • Drug Store Managers
  • Pharmaceutical Marketing Managers
  • Pharmaceutical Product Managers
  • Pharmaceutical Brand Managers

Program’s Highlights

  • Tuition hours :40
  • Clock hours: 240
  • Credits: 12

Course Structure

This Diploma Consists of 12 modules and a project work

  • Marketing Principles & Process        
  • Pharmaceutical Marketing & the Industry Environment      
  • Products in the Pharmaceutical Industry: Trends, Identification, Approval, and Monitoring          
  • Pharmaceuticals & Pricing    
  • The Pharmaceutical Industry Supply Chain   
  • Promoting Marketing Activities and Practices          
  • Medical Affairs          
  • Regulatory Affairs      
  • Direct-to-Consumer (DTC) Pre-scription Drug Advertising   
  • Social Media & Pharmaceutical Marketing: Opportunities and Challenges            
  • The New 4 P’s of Pharmaceutical Management       
  • Prescribers, Health Care Practitioners, & Marketing’s Role in Practice      

Program’s Learning Objectives:

This diploma provides

  • A thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment
  • A coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology.
  • The New 4 P's of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current "P's" - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation.
  • The current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist.

Delivery Styles

Students can choose from the following delivery styles.

  • Distance
  • Blended
  • Campus-Based
  • Overseas

Learning, Teaching and Assessment:

Various learning and teaching methods are used on the program, including traditional lectures, computer/internet -based learning and student-based interactive learning

The program will be assessed using both assignment for each module and a case study after end of all modules

Professional Diploma for Medical Representatives

Overview

Medical sales representatives are the medical and pharmaceutical companies' agents who promote their products to health care professionals and to the public. If you're a medical sales rep, your main objective is to provide valuable information about your products' benefits and effectiveness that will lead to generating sales. A proper training is needed to ensure that medical sales reps can effectively carry out such tasks.

Career opportunities

Medical sales representatives (widely referred to as reps) are a key link between medical and pharmaceutical companies and healthcare professionals. They sell their company's products, which include medicines, prescription drugs and medical equipment, to a variety of customers including general practices, primary care trusts (PCTs), hospitals and pharmacies. They also work strategically to increase the awareness and use of their company's pharmaceutical and medical products.

Medical sales reps are usually based in a specific geographical location and specialise in a particular product or medical area. They may also make presentations and organise group events for healthcare professionals, as well as working with contacts on a one-to-one basis.

Programme Entry Requirements
  • Bachelor degree deemed to be in the appropriate discipline, as approved by the executive dean
  • Vocational experience; Professionals specialising in sales is recommended.
Programme structure

The Diploma in for Medical Representatives Requires 24 credit s equivalent of 12 courses and 3 credits of project work. Students can choose from the following delivery styles.

  • Distance
  • Blended
  • Intensive

Diploma in Pharmaceutical Management

Overview

Spurred by an explosion in new medical knowledge and an aging population, the pharmaceutical industry is one of the strongest and most exciting sectors of the economy. The industry requires strong management with specialized knowledge and focused skills to sustain the creation, storage and maintenance of databases of biological information in order to support drug discovery development. This diploma in pharmaceutical management prepares students for a leadership role in this highly-regulated industry.

Career opportunities

Pharmaceutical management always needs professional workers; hence there is no lack of employment opportunities in this field. Pharmaceutical management also offers sensible job opportunities for their professionals in terms of business or by opening their own business.

Common jobs include:

Sales Managers, Drug Cost Accountant, Drug Distribution Manager, Sales & Marketing Manager, Pharmaceuticals Distributors, Self Marketing & Distributorship and Market Researcher & Drug Developer.

Attendees

Existing managers within the pharmaceutical industry who wish to learn about other aspects of the business and at the same time receive a formal qualification which could assist in gaining promotion.

Pharmaceutical professionals operating at a senior level wishing to advance to a supervisory role.

Professionals from other industries looking to establish a career in the pharmaceutical industry.

Program’s Highlights:
  • Tuition Hours: 48 hours
  • Clock Hours: 280
  • Credits: 14
Courses Structure:

This diploma consists of eight modules and a project work

  • Principles of Pharmaceutical Management
  • Validation and Regulatory Issues in the Pharmaceutical Industry
  • Financial and Economic Environment
  • Pharmaceutical Project Management
  • Pharmaceutical Project Control
  • Total Quality Management
  • Competing in Global Markets
  • Macro and Micro Environments of the Pharmaceutical Industry
Program’s Learning Objectives:

Learners will be able to understand the following:

  • Overview of the pharmaceutical industry
  • Validation and Regulatory Issues in the Pharmaceutical Industry  with Information about drug discovery and development, approval process and methodologies used by industry to comply with regulations, drug dose forms, and the role of key operational units in drug manufacturing processes
  • The role of the pharmaceutical industry in the global market and its implications
  • Financial management , project management ,  project control *, total quality management , and financial management aspects of the pharmaceutical business
Delivery Styles
  • Distance
  • Blended
  • Campus-Based: Regular/ Intensive
  • Overseas
Learning, teaching and assessment:

Various learning and teaching methods are used on the program , including traditional lectures, computer-based learning, student-based learning such as case studies and directed learning.

The program is assessed using both traditional unseen examination and coursework.